Linkedin should be an integral part of business marketing growth. With more than 30 million companies currently using LinkedIn for their business, it only makes sense to create your business profile on LinkedIn. When we were starting Tall Tale House, our first thought was to keep away from building a business profile and focus on our individual profiles instead. But as we researched further, we found out that a business profile would help in the same way as a personal profile does. The main reason? To “strengthen the professional network.” It is one of the biggest and most prominent social networks that allows you to build credibility and create a meaningful network.
But, why should it be an important part of your social media mix? How to use LinkedIn as a marketing tool in 2022? Read on to discover why we recommend four ways to use LinkedIn for a powerful business.
1. Linkedin is a great Networking Tool
Yes, as we mentioned in our previous blog, LinkedIn has great networking capabilities and here's what you should focus on:
Connecting with people
There's absolutely no limit to who you are building your connection with. Be it your friends or former colleagues or even those you don't know. Connecting with people you don't know can prove to be a huge benefit. Don't believe us? Here's a small story:
When we released the first draft of our website, we wanted an honest opinion about its UI/UX and a close aide of ours recommended sending the website link to ten most random profiles on LinkedIn (not related to our domain) and taking in their inputs. At first, it felt like a stupid decision but we were surprised at how constructive the inputs were and we did incorporate a few on our site! Fantastic, isn't it?
Linkedin is great for generating new leads, so make sure to accept all kinds of connection requests. You never know what golden opportunities your profile may create.
Building a fantastic business profile
Accepting connection requests is just not enough. How do you even receive requests in the first place? By investing time in building an All-star business profile!
What that means is building a robust business profile that gives the visitors a crisp and clear understanding of the business, its background and team, and redirecting the reader to visit the website thereby increasing the traffic.
Here's what to keep in mind:
Write a piece of crisp business information that well distinguishes your company.
Use only the business logo as a profile photo for your business profile page.
LinkedIn banners are clearly underrated and should be uploaded to add more value.
Make sure to fill out every applicable field.
Share updates, blog posts, attach multimedia, infographics etc and look to build traffic organically.
Contribute and interact
In addition to uploading to your content, look to interact on other posts too. Ask questions, give and take recommendations, join networking groups relevant to your business.
Make sure to respond to comments when your post your content. That is a great way to take conversations forward and turn them into potential business opportunities.
2. Use Linkedin for generating Leads
About 65% of businesses say that generating traffic and leads is their biggest marketing challenge.
But here's some good news:
Irrespective of your business type, size and objective, you can generate top quality leads and drive conversions through LinkedIn. In fact, more than 80% of B2B leads are sourced through LinkedIn and this shows how powerful of a platform it is.
Here's what you should consider:
LinkedIn users have the buying power; If you have a product to sell, you will find genuine buyers on LinkedIn.
According to the recent blog post on Search Engine Journal
"You can also find new clients via LinkedIn: 40 million LinkedIn users are in decision-making positions, and therefore have the authority to hire your agency, license your software or make a company-wide order of your product."
You can form strategic partnerships on LinkedIn with senior-level influencers. Basically, you can directly connect with the top decision-makers and bring them onboard.
What's the best part? You can do all of the above, organically. But if you are looking for more benefits then you can upgrade to the Sales Navigator plan. Here, you can get:
advanced lead and company search that will narrow down the most relevant prospects for you.
lead recommendations for your target account and suggestions personalized for your business.
real-time sales updates that include insights into your accounts and leads, job changes, company growth etc.
3. Scout talent using Linkedin
If you are a LinkedIn user, you must be aware of its various premium subscription plans. One such plan is Recruiter Lite which makes it easy to find new talent.
Here's all you can do using the Recruiter Lite plan:
Post job openings.
Send 30 direct LinkedIn messages to the talent you’re interested in.
Use advanced search options to find exactly what you’re looking for.
Contact any potential candidate using inMail.
Easily track candidates and open roles.
It's a great solution for businesses that are just starting off without having to invest in a recruiting agency and paying loads of money.
4. Publish content on LinkedIn
We often get asked this question:
Why should I post my blogs on LinkedIn when I am already doing so on my website?
And here's how we respond to the question:
Publishing an article on LinkedIn is about driving social engagement on LinkedIn and creating brand awareness, rather than driving traffic to your site specifically.
Whenever you publish an article on LinkedIn, all of your connections are notified and with their connections can also see your posts on their newsfeed thereby increasing the reach and building more relevant connections – which is a huge advantage isn't it?
Also, as mentioned above, the connections that are engaging with your article might be top-level managers, CEO's who otherwise may not be aware of your business. They account for almost 45% of LinkedIn readers.
LinkedIn also provides insights into all the articles where you can easily track which article is getting the most traction. Get started today!
In conclusion
LinkedIn continues to be the most powerful marketing tool in 2022. Whether you decide to invest more time on other social platforms or not, we strongly recommend creating a LinkedIn business page and exploring these opportunities. You might find the highest traction there and the only way to find out is to start now.
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