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The 2022 Digital Marketing trends: 5 useful predictions to take advantage of

Writer's picture: Tall Tale HouseTall Tale House

Updated: Jul 29, 2024


Digital marketing trends of 2022
Digital marketing trends of 2022

It’s that time of the year again when we all reflect on the past performance and be opportunistic about the upcoming year. At Tall Tale House (TTH) too, we are hopeful for the year 2022 as we embark on a brand new journey to learn, unlearn, make new mistakes and improve upon the challenges we faced as independent digital marketers. As we go forward in our extensive research, here are five things that we are expecting in the year 2022:



The pandemic proof approach


You are no stranger to the adversities of the pandemic, but let us keep that aside and look at the marketing opportunities it bought along. By the time you will read this blog, there will be hundreds of blogs talking specifically about the mantras of content marketing, the significance of analytics and preaching, how less is more. Trust us, for our variant (no pun intended), is no different.


We believe that, for a business to digitally evolve in 2022, a pandemic proof approach is a must, for we don’t know how many more pandemics are lined up ahead (that’s the most practical way we could have put it across, sorry!)


Some tips:


  • Focus on consumer behaviour, for they have shifted online in massive numbers. Become the answer to their now enhanced questions. A responsibly responsive brand, if you will.

  • According to Google’s trend report for 2022, identifying as a Hyper-local brand is going to make a huge difference going forward. To simplify, people are more likely to connect with your brand, if they see themselves and their perspectives being reflected in a nuanced way, in your product or services.

  • The respect for privacy, fulfilling demand for transparency and trustworthiness of your brand should go hand in hand, for people from all walks of life.

  • People are now beginning to place more value on the authenticity and reliability of the content that they consume, so, always tell the real story. Always.


The winning content strategy


Yes, one pandemic and several lockdowns later, content is still the king. Let us explain; the kind of content that you produce now is a crystal clear reflection of what your audience will consume and further, perceive about your brand. If you are not giving importance to being relevant today, your brand will struggle to be seen. The key to a winning content strategy is to keep evolving with time and stand out with an authentic purpose which is- redefining why you exist beyond profit-making.


We predict that in 2022, there will be a critical focus on intent, which is not only what the audience is searching for but why; and that will be essential in crafting content that speaks.


Content marketing for 2022
Tips for successful content marketing in 2022


Some tips:

  • Analyse the real-time search insight and specifically focus on what is driving your audience to consume content right now.

  • Follow your audience’s current journey and bridge any content gaps to create a seamless, experiential journey.

  • Keep in mind, the potential customers and how your content can be helpful for future generations.


Don’t ignore the P-word!


Let’s cut to the chase, Privacy, (that’s the P-word) should now be the topmost priority for businesses that use digital advertising to target the customers. Since ads are in overload today, it is making the consumer more suspicious about the content that they are being targeted with. Not to exaggerate but these days, even if you think about a product, you will see ads related to it in the next hour.



Privacy policy changes in 2022
Privacy matters ; Today, tomorrow, forever


So, fellow digital marketers take note, 2022 calls for tighter privacy measures and change the way you are tracking your user behaviour. One suspicious move and you will be history. According to the recent announcement by Google, it plans to phase out third-party cookies by 2023 and that means, many advertisers and marketers would now have to rework their strategies. Fret not, for this is not the end of advertising. Consider this to be the beginning of a new era of transparency between the company and its consumer.


Some tips:

  • Let the consumers know about what data you will be collecting and why. Most importantly, make it simple for them to opt-out at any point.

  • Building trust is a time taking process so start today by putting users in control of their data rather than you controlling it.

  • Exceed the consumer expectations by delivering a meaningful and memorable message while preserving user privacy.


The sustainability factor

Let’s get this straight, if you are not being a sustainable brand in 2022, you are probably, just surviving. Why? Because the majority of people have sustainable brands on their minds now more than it was before the pandemic. People look at brands to make sustainability more manageable in the “new normal” because they don’t want to research on the same when they already have several things to consider before making a purchase.


To ensure a sustainable approach, brands can incorporate these benefits into the user’s purchase choices such as reducing wastage or buying products made from recycled items and at the same time also keeping the users informed about what happens if they return the products.


Some tips:

  • Tell stories about the positive impact that users are bringing because of their sustainable purchase behaviour. This will motivate them (and new users) to continue taking positive steps.

  • What brands should do is make eco-friendly feel effortless. Include sustainability in the existing buying behaviour rather than giving it as a bonus feature. For example, don’t create an exclusive range of sustainable products, rather include it into an existing, popular product.


Being a sustainable brand brings out a sustainable consumer
How to become a sustainable brand in 2022

  • Motivate the consumers by showing them how they are helping the environment by choosing your product. Make them understand why their purchase decisions matter, so they will be more invested. For example, Mamaearth, the e-commerce sustainable brand plants a tree with the first purchase and also provides a link through which the customers can track the progress of their tree.


By creating experiences that feel positive, effortless, and rewarding, brands can help empower people to keep acting sustainably and start to drive long term change.




LinkedIn: Your best friend in 2022


LinkedIn is a rising star in the digital space, but it is also underutilized in a lot of ways. It is continuously launching new features for businesses and pages, and it is high time brands take advantage of it. LinkedIn is as important as Facebook, Instagram and the likes of it. From updating your business details on LinkedIn, developing product pages, advertising and increasing engagement to generating high-quality leads, there’s so much one can explore and build on. Marketers should go all-in on LinkedIn.


Some tips:

  • Grow your network on LinkedIn, every single day. If you want to generate leads and eventually sales, then you need to connect with people who will buy from you. One solid connection can open doors to hundreds of them, so get started today!

  • For your business to grow, you must first work on your personal brand too. Share your success stories, or successful case studies, ideas and experiences with consistency. Become a thought leader.

  • Creativity will speak volumes when added to your LinkedIn content. Adding a dash of humour while sharing relevant knowledge and key points are going to have a BIG impact on your business in 2022.




Bonus tip:

While we are on the topic of Underutilized platforms, Quora is another channel that businesses must consider exploring in 2022. It is similar to LinkedIn, with proven effective results in both organic and performance marketing. A prominent example for the same is The Economist, which has increased its website traffic to almost 71% in the year 2019 with the help of Q&A on quora.






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